Facebook one of the first and the largest social media companies in the world. It has over 2.8 billion users monthly and this number is still growing. This is over 30% of the entire world’s population. Over the years Facebook has evolved from just social media to almost every aspect of the online eco system – including mobile apps, mobile hardware, marketing research, advertisements, instant messaging and even marketplaces. The use of Facebook as a marketing tool is not a new idea, it and every other social network has been populated by business profiles seeking to grow their brand and reach through connections made via social media for the past few years. However, Facebook has embraced this phenomenon and actively promotes it, even helping smaller businesses and start ups with features and tools created specifically for businesses as well as by conducting workshops and seminars to educate and uplift small business owners. More information about utilising Facebook for marketing purposes can be found at Facebook marketing agency Brisbane.
The Facebook Marketplace is a relatively new addition by Facebook, where users are able to create free classifieds in order to sell their products or advertise their services. This is similar in, in many ways, to other online classifieds services such as Craigslist. However, Facebook marketplace is decidedly superior simply due to the outstanding reach. Facebook’s userbase, several billion strong can browse through the marketplace directly from their Facebook app on their mobile, or the web browser. This results in the ad being seen by many people meaning that the product you listed will be sold quickly.
Facebook marketplace is also considered safer than other classified ads as it is less likely that someone would falsify information tied to their personal Facebook accounts. (Although it is not impossible, so be wary) Other classified-ad providers are generally more anonymous, with Craigslist being almost completely anonymous which means that anyone can post any ad. Facebook gives customers the confidence that the information presented on Facebook marketplace ad is likely to be accurate. In contrast, you also would not have to give out your phone number or email address when using Facebook marketplace as potential customers can simply contact you through Facebook, as opposed to publicly posting your phone number and email when listing a classified ad on Craigslist, for example.
Facebook marketplace is heavily integrated with the Facebook app, meaning that users can create listings and browse through listings through their mobile phones. This offers a greater degree of convenience not found in other providers, not to mention the fact that most users already have Facebook installed on their devices anyway. It takes less than a minute to create a listing on the Facebook marketplace, add your information, upload a few pictures, and publish the ad.
Since the marketplace is backed by Facebook, it is powered by their social media algorithms which means that your listing will be shown more prominently to people who are already interested in similar products, live nearby, or other metrics which Facebook decides are compatible which results in higher quality of engagement with your listing.